Market Entry Program

JANUS Port

U.S. Market Entry & Expansion Support for International Startups

JANUS Port is JANUS Innovation Hub’s program for international startups seeking to establish connections, explore opportunities, and navigate their entry into the U.S. market.

Entering a new market requires more than having a strong product. Founders need a better understanding of the ecosystem, access to the right relationships, and support identifying opportunities that align with their goals.

JANUS Port helps startups navigate the U.S. innovation ecosystem through strategic guidance, ecosystem connections, and access to relationships with investors, corporations, universities, industry organizations, and startup communities.

The program supports companies as they explore market entry, build strategic partnerships, strengthen their positioning, and develop relationships that can support long-term growth.

Rather than following a fixed curriculum, JANUS Port is structured around each company’s market goals, industry, expansion plans, and specific challenges.

Applications are accepted on a rolling basis. Due to the relationship-driven nature of the program, JANUS works with a limited number of companies at a time to maintain focused and meaningful engagement.

Market Entry Program

JANUS Port

U.S. Market Entry & Expansion Support for International Startups

JANUS Port is JANUS Innovation Hub’s program for international startups seeking to establish connections, explore opportunities, and navigate their entry into the U.S. market.

Entering a new market requires more than having a strong product. Founders need a better understanding of the ecosystem, access to the right relationships, and support identifying opportunities that align with their goals.

JANUS Port helps startups navigate the U.S. innovation ecosystem through strategic guidance, ecosystem connections, and access to relationships with investors, corporations, universities, industry organizations, and startup communities.

The program supports companies as they explore market entry, build strategic partnerships, strengthen their positioning, and develop relationships that can support long-term growth.

Rather than following a fixed curriculum, JANUS Port is structured around each company’s market goals, industry, expansion plans, and specific challenges.

Applications are accepted on a rolling basis. Due to the relationship-driven nature of the program, JANUS works with a limited number of companies at a time to maintain focused and meaningful engagement.

Who This Program Is For

JANUS Port is designed for startups looking to enter the U.S. market, build strategic relationships, and better understand opportunities within a new ecosystem.

This program may be a good fit if you are:

An International Startup Entering the U.S. Market

You are an international startup looking to understand the U.S. ecosystem, identify relevant opportunities, and build relationships that support your expansion strategy.

Exploring Market Expansion

You are evaluating a new market and need support understanding local opportunities, industry networks, and potential pathways for growth.

Seeking Strategic Connections

You want to connect with investors, customers, corporate partners, universities, or ecosystem organizations that align with your company’s goals.

Building Long-Term Growth Opportunities

You are looking for strategic guidance and ecosystem support to make informed decisions as your company expands internationally.

How JANUS Port Helps

JANUS Port provides tailored support focused on market access, ecosystem navigation, and strategic relationship building.

Market Understanding & Ecosystem Navigation

Support with:

  • Understanding the U.S. startup and innovation ecosystem
  • Identifying relevant industries, regions, and opportunities
  • Mapping potential partners and ecosystem resources
  • Navigating local startup and business networks

Strategic Connections & Partnerships

Support with:

  • Identifying potential partners aligned with company objectives
  • Exploring collaboration opportunities
  • Building relationships with relevant organizations
  • Facilitating introductions when there is strong alignment

Business Development Support

Support with:

  • Exploring customer and commercial opportunities
  • Understanding market positioning
  • Identifying potential growth pathways
  • Developing partnership strategies

Investor & Fundraising Readiness

Support with:

  • Preparing for investor conversations
  • Refining company positioning and messaging
  • Improving fundraising readiness
  • Connecting with investors through the JANUS network when appropriate

Expansion Planning Support

Support with:

  • Evaluating market entry strategies
  • Defining expansion priorities
  • Identifying key milestones
  • Making informed decisions throughout the expansion process

Your Expansion Journey

Every company enters a new market differently. JANUS Port does not follow a standardized accelerator curriculum. Instead, support is customized around each company’s expansion goals, industry, and specific needs.

Support may include:

  1. Understanding the Market

    • Learning how the U.S. innovation ecosystem operates
    • Identifying relevant networks and opportunities
    • Exploring potential market entry pathways
  2. Building Connections

    • Connecting with ecosystem organizations
    • Exploring strategic partnerships
    • Engaging with investors, corporations, universities, and industry stakeholders
  3. Creating Opportunities

    • Evaluating partnership opportunities
    • Strengthening market positioning
    • Developing relationships that support long-term growth

Our goal is to help founders better understand the landscape, build meaningful relationships, and make informed decisions as they expand.

Is JANUS Port Right For You?

JANUS Port is best suited for:

International startups seeking entry into the U.S. market
Companies planning U.S. expansion
Growth-stage startups exploring new markets
Startups seeking strategic partnerships and ecosystem access
Companies looking to build relationships within the U.S. innovation ecosystem

The program is designed for companies with a clear product direction and a strategic reason for entering or expanding within the U.S. market.

Program Structure

Duration

Typically 6–12 months, depending on company goals, expansion objectives, and engagement needs.

Engagement Model

JANUS Port is designed as a focused, relationship-based engagement where support is customized around each company’s expansion priorities.

The program works with a limited number of companies at a time to maintain meaningful engagement and effective support.

Ready to Explore the U.S. Market?

If your company is looking to enter the U.S. market, build strategic relationships, or explore new ecosystem opportunities, JANUS Port can help you navigate the connections and resources needed to move forward.

Applications are reviewed on a rolling basis.